The right thing to do — as I have been arguing for almost two years — is to bring journalism to people on Facebook (and Twitter and Snap and Instagram and YouTube…) natively as part of people’s conversations. The easiest example, which I wrote about here, is the meme that someone passes along because it speaks for them, because it adds facts and perspectives to their conversation. There are many other forms and opportunities to make shareable, conversational journalism; a colleague is planning to create a course at CUNY Journalism School around just that.
If possible, ask that colleague to make that course open to the general public to audit via web. (Universities are looking for other funding sources, are they not?)