The flipside of sell-out culture was DIY (Do It Yourself). DIY was punk. It meant publishing your own magazines, producing your own music, starting your own record label and booking your own shows — in your own basement if necessary. These endeavors were time-consuming but rewarding. We learned new skills, created art and made friends. Kids were running their own companies for the fun of it, for the art of it, to stand outside mainstream culture. To stand above culture, looking down on it, judging it lacking.