First thing I thought of besides Paltrow. The Thrive thing.

I have no complaint about the general premise that we need to order our lives to more than work and money…Yet here we are, so harried that Huffington has another potentially successful business in a company to teach us how to Be outside of the professional rat race. It is a welcome enterprise — we are too focused on work — but I would be more optimistic if she had shown some understanding about how we came to forget this ancient wisdom….Vague but positive platitudes have been a constant feature of the Huffington’s thriving. The specifics, however, are purchase required.

They’ve both branded well being, as if we can buy it retail. Not possible even for those who do have the money.

Link here: http://thefederalist.com/2016/08/22/arianna-huffington-strives-to-thrive-on-womens-dissatisfaction/